Description

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

We are hiring a Director, Lifecycle Marketing to lead the strategy and execution of audience migration to TEGNA's future-facing platforms, including our owned-and-operated Connected TV (CTV) and mobile apps. This role will sit at the intersection of marketing strategy, operations, and technology-developing and operationalizing campaigns that move our most engaged audiences from legacy platforms (linear broadcast and local websites) into deeper, more monetizable relationships on OTT and mobile.

This individual will lead a cross-functional team that includes specialists in lifecycle marketing, email marketing, creative design, and marketing operations. They will partner closely with product, engineering, analytics, and station teams across the country to build best-in-class martech capabilities, develop robust lifecycle journeys, and ensure measurable audience and revenue growth.

Key Responsibilities:

• Own the full product marketing strategy for TEGNA's OTT and mobile apps, with a focus on acquisition, activation, and retention.
• Lead the development of lifecycle journeys that segment, target, and move high-propensity users from legacy platforms to digital apps.
• Manage and evolve TEGNA's marketing technology stack, including evaluation and implementation of tools like Braze, Iterable, Customer.io, Kochava, Amplitude, CDPs, CRMs, and ESPs.
• Oversee CRM, email marketing, onboarding flows, and re-engagement campaigns across markets.
• Direct the day-to-day operations and performance of a high-impact team spanning marketing ops, lifecycle/email, design, and analytics.
• Partner with local stations and creative teams to design campaigns that are both brand-aligned and performance-driven.
• Work with analytics partners to establish KPIs, dashboards, attribution models, and test-and-learn frameworks.
• Drive collaboration across product, growth, content, engineering, and data teams.
• Advocate for marketing capabilities and investments that enable scale and revenue growth.

Qualifications:

• 10+ years of experience in product marketing, lifecycle marketing, or marketing operations, preferably in media, streaming, or digital apps.
• Strong fluency with martech platforms (Braze, Iterable, Kochava, Amplitude, Salesforce, Adobe Campaign, CDPs).
• Demonstrated experience building and optimizing lifecycle programs, onboarding flows, and multichannel campaigns.
• Proven leadership skills with experience managing cross-functional marketing or growth teams.
• Ability to balance strategic planning with hands-on execution (approx. 50/50 split).
• Comfortable navigating matrixed organizations and collaborating with editorial and technical stakeholders.
• Experience marketing across linear and digital platforms is a strong plus. #LI-MS1

Pay Range

$125,000 - $200,000 USD

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

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