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Description
The Menil Collection -Employment Opportunity
Title: Marketing Manager
Department: Marketing and Communications
Reports to: Director of Marketing and Communications
Status: Full-time, exempt from overtime
Work location: Onsite
Annual salary: $65,000-70,000
General Responsibilities
The Marketing Manager is responsible for the Menil's social media, e-mail marketing, and advertising. The position collaborates with numerous departments to create content, managing the process from start to finish. A successful candidate actively contributes to developing new ideas and creating polished deliverables.
Specific Duties
- Develop comprehensive social media plans across channels, such as Instagram, Facebook, TikTok, Threads, and YouTube. Execute strategies to grow reach and engagement across all touchpoints using organic and paid tactics.
- Responsible for the daily maintenance and execution of social media, which includes creating a detailed monthly calendar of posts and collaborating across departments. Monitor and manage all channels and oversee social media during museum operating hours. Repost visitor-generated content and respond to messages.
- Design collateral for social media as needed, working closely with the Senior Graphic Designer.
- Track social media and art world trends, adjusting or creating new content accordingly. The Marketing Manager is expected to know the latest features, innovations, and advancements in digital marketing that will enhance communication, reach, and engagement.
- Quickly recognize and react to real-time trends and current events. Assist with crisis management and leverage conversations in real-time for content opportunities.
- Manage Google, TripAdvisor, and Yelp profiles, including posting holiday hours, ensuring accurate and up-to-date information for art buildings and the bookstore.
- Oversee paid advertising for print, email, social media channels, and Google.
- Build relationships and manage partnerships with social media influencers.
- Manage e-mail communications through MailChimp. Draft and schedule newsletters, manage lists, and adjust content to optimize e-mail open rate and content performance.
- Collaborate with Senior Communications Manager and Digital Content Manager to coordinate and execute plans for promotional video and photography. Assist in overseeing the logistics of both film and photo shoots, and the internal review and approval process.
- Upload video content to the Menil's YouTube channel.
- Responsible for other duties as assigned.
Requirements
Qualifications
- A bachelor's degree in a subject relevant to this role is required.
- 3–5+ years of marketing experience. Compensation based on experience.
- Superior writing, editing, and storytelling skills are essential.
- Skilled at photography, able to shoot and edit in real-time.
- Video production experience.
- Proficient in Adobe Suite and Microsoft Office.
- General knowledge of art history is preferred.
- Must be a team player, able to work within tight deadlines on multiple projects in a fast-paced environment.
- Ability to prioritize and work independently.
- Availability to work a flexible schedule occasionally, including long hours, evenings, and weekends to cover Menil programs and events.
- Excellent organizational skills.
Benefits
The position comes with a comprehensive benefits package that includes paid vacation and sick time, medical and dental insurance, life insurance, AD&D, and LTD coverage. Employees may also participate in the Menil's 401(k) plan and receive an employer contribution equivalent to 5% of wages earned after one year on the job.
How to Apply
For immediate consideration, please apply online at https://tally.so/r/3y12ZB.
The Menil Collection is an Equal Opportunity Employer and seeks diversity in its workforce. The Menil is committed to attracting, retaining, developing, and promoting the most qualified employees without regard to race, color, religion, sex, age, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.