Description

About Lucidya

Lucidya is the MENA region's leading AI-powered Unified Customer Experience platform, helping brands turn customer data into growth. Our suite - Social Listening, OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring - enables organizations to understand audiences, shape strategy, and deliver experiences that truly matter.

With cutting-edge AI, including our new Agentic AI product line, Lucidya is shaping the future of customer engagement in the Arab world.
Why We're Hiring

Our product marketing team is growing. Today, one PMM supports 6 - 7 product managers, a heroic effort, but not sustainable. To scale effectively, launch game-changing products, and operate truly cross-functionally, we're bringing on another Product Marketing Manager to lead go-to-market (GTM) strategy and product launches.

This role is critical: you'll shape how new products, especially Agentic AI, enter the market, gain adoption, and create measurable business impact.
The Role

As a Product Marketing Manager, you'll be the connective tissue between Product, Marketing, Sales, and CX. You'll own launches end-to-end, translating technical features into compelling stories that drive adoption and revenue. From positioning to sales enablement to post-launch analysis, you'll ensure our innovations make a splash, and stick!

This is a high-impact, high-visibility role for someone who thrives in fast-moving, cross-functional environments and loves building from scratch.
What You'll Do

• Lead GTM Strategy & Execution → Own launches from strategy to campaign rollout, ensuring they hit the market with clarity and impact.
• Craft Positioning & Messaging → Translate complex AI capabilities into narratives that resonate with buyers.
• Enable Sales & Success → Build training, playbooks, and battlecards so teams can pitch with confidence.
• Drive Adoption → Partner with Product, Marketing, and CX to create programs that increase feature and product uptake.
• Shape the Roadmap → Bring market intelligence, customer insights, and competitive analysis into product planning.
• Own Budgets & ROI → Plan, forecast, and track GTM investments to maximize efficiency and business outcomes.
• Champion Market Insights → Continuously research trends, competitors, and customer needs to keep Lucidya one step ahead.

Your Day-to-Day

• Align with Product on roadmap priorities and upcoming launches.
• Draft launch briefs and positioning docs for cross-functional teams.
• Test and refine messaging with Marketing for campaigns, lifecycle flows, and web.
• Train Sales and CX on feature benefits and use cases.
• Track adoption metrics and adjust strategy post-launch.
• Share competitor and market updates with stakeholders.

What Success Looks Like

• High feature adoption and launch participation rates.
• Clear, differentiated positioning in the market.
• Strong enablement content driving win rates and upsells.
• Smooth, repeatable GTM processes in place.
• Measurable impact on the launch of our new Agentic AI product line.

Requirements
What We're Looking For

• Experience: 3-5 years in product marketing or GTM roles (SaaS or AI strongly preferred).
• Track Record: Proven success launching products and driving adoption.
• Skills: Positioning, storytelling, GTM execution, and sales enablement.
• Tools: Experience with in-app communication tools (e.g., Intercom, UserPilot) and analytics (Heap, Mixpanel).
• Mindset: Bias for action - you move fast, learn fast, and adapt fast.
• Languages: Arabic fluency required; strong English skills to leverage global AI resources.
• Location: On-site in KSA preferred, though remote from Egypt, UAE, Qatar, or Jordan possible.

Why You'll Love This Role

• Be part of building Lucidya's most ambitious product line yet - Agentic AI - from the ground up.
• Join a company defining customer experience technology in the Arab world.
• Work directly with senior product leaders and have a seat at the table shaping roadmap and strategy.
• Flexibility to work remotely across MENA, with preference for KSA-based collaboration.

Benefits

• Remote-friendly setup
• Opportunity to shape a category-defining product line in AI
• Fast-paced, collaborative, and ambitious environment
• Competitive compensation
• 22 working annual leave days