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Mirus Bio LLC
Madison, Wisconsin, United States
17 hours ago

Description

Mirus Bio is an established biotechnology company seeking a full‐time Digital Marketing Coordinator to join our growing team based in Madison, Wisconsin. We are looking for someone who can jump in with both feet and blow our socks off with their marketing skills, creativity, analytical mindset and resourcefulness. You will report to the Senior Marketing and Brand Manager and work closely with our marketing and sales/support teams to provide top‐notch support to marketing functions that include tracking campaign progress, developing various digital marketing materials, sourcing images and artwork, collating content, updating online assets, streamlining digital marketing production, and handling general digital marketing activities. Your creative thinking skills and strategies will be an essential part in driving and reinforcing our brand, enhancing our organization’s image, improving communication with prospects and customers, and encouraging business growth through effective campaigns.

Mirus, together with Gamma Biosciences, is establishing the future of science and medicine by developing products that enable researchers within the cell and gene therapy space.



Requirements

DUTIES & RESPONSIBILITIES

  • Gather, analyze and assist in reporting performance of all digital and content marketing campaigns/activities, and assess ROI and KPIs
  • Monitor SEO benchmarks to build and maintain a strong organic search program
  • Manage existing and set up new Google, shopping and social and other PPC ad campaigns to drive targeted traffic to our website
  • Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Communicate findings and insights to stakeholders and provide recommendations for improving digital marketing performance
  • Support the development of digital content strategies and marketing activities that result in high engagement and performance
  • Assist in researching, copywriting and analyzing various types of content such as ad captions/headlines, landing pages, competitor websites, emails and social media posts
  • Upload, effectively segment, audit, and maintain email marketing lists
  • Develop, send, and evaluate statistics for the Mirus monthly eNewsletter: Transfection Connection
  • Manage all virtual events/webinars, including the pre- and post-marketing, and interpret ROI with vendor reports and internal analytics
  • Assist with other marketing tasks such as image/content creation and maintenance as needed
  • Perform and execute various marketing and company administrative tasks as needed
  • Update job knowledge by participating in educational opportunities, reading trade publications and websites, etc.
  • Provide support to Marketing, Sales, Customer Service, Business Development, and the company as needed
  • Gather, analyze, summarize and manage various types of marketing and budgeting reports
  • Accomplish organizational goals by accepting ownership of new and different requests; independently explore opportunities to add value to the department and overall business

ABOUT YOU

  • You have 1-3 years of marketing experience, preferably in the B2B sector, tech industry or related field
  • You can identify and understand big picture ideas as well as the granular details
  • You have used (and like to use) digital and marketing technology tools like MOZ, Google Ads, Google Analytics, Sprout Social, WordPress, and various CMS and CRM systems
  • You have experience in using and optimizing Google Analytics/Tag Manager/Search Console and tracking codes for advertising and websites/landing pages.
  • You have working knowledge of Adobe Creative Suite, particularly Photoshop, Illustrator, InDesign
  • You have 1-3 years of marketing experience, preferably in the B2B sector, tech industry or related field
  • Excellent written, verbal and listening skills
  • Approachable, friendly personality and ability to work well in a highly collaborative team environment
  • Effective in time management, problem‐solving, organization and attention to detail
  • Associate or Bachelor’s degree in a relevant discipline
  • Ability to travel independently up to 10%, including overnight travel
  • Knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook), e‐mail and the use of the Internet
  • Ability to move up to 50 lbs
  • Ability to drive a vehicle; must have current and valid S. driver license
  • Ability to use computer and telephone equipment
  • Knowledge of Salesforce or similar CRM software is preferred
  • Previous marketing experience is preferred

The preceding functions have been provided as examples of the types of work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind work assignments and to make reasonable accommodations as needed. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The job requirements for the positions listed above are representative of the knowledge, skills and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. COVID vaccination is required for all new employees, but Mirus is committed to following the mandates of the Americans with Disabilities Act and will consider accommodations for disability and religious based reasons.

Mirus Bio LLC is an Equal Opportunity Employer. It is the policy of Mirus Bio LLC to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Mirus Bio LLC will provide reasonable accommodations for qualified individuals with disabilities. Mirus does not sponsor employment visas.

Mirus is a team-oriented company where we work to carry out our mission to: Deliver Innovation. Empower Discovery. Improve Life. At the heart of our mission is our passion to give our customers and the scientific community the best transfection products, methods and applications.

Interested candidates may submit a cover letter and résumé to employment2@mirusbio.com.

Mirus Bio LLC is an Equal Opportunity Employer.

Job Information

  • Job ID: 60064797
  • Location:
    Madison, Wisconsin, United States
  • Position Title: Digital Marketing Coordinator
  • Company Name: Mirus Bio LLC
  • Industry: Biotechnology
  • Job Function: Advertising,
    Branding,
    Content Marketing,
    Direct Marketing,
    Marketing Analytics,
    Mobile,
    Product Marketing,
    Social Media,
    Strategy
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: Associates Degree
  • Required Travel: 0-10%

Please refer to the company's website or job descriptions to learn more about them.

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