Description

The Content Marketing Specialist is responsible for planning, managing, and executing OIA’s digital marketing omni-channel campaigns. They will implement all components of a content marketing strategy and coordinate tactics that align with the long-term OIA strategic plan and existing marketing strategy, through digital, social, and traditional channels.

This position is currently a limited-term (LTD) position with the potential to transition to a full-time (FTE) role in January 2026. The position is a contract role reporting to the Sr. Director of Marketing, with no more than 40 hours/week, set up on a monthly basis. The individual will work to develop content that drives awareness, affinity, engagement, and conversion with OIA members and partners. Both the LTD and potential FTE roles are remote.

Essential Functions/Responsibilities of the Job
Content Marketing

• Design, implement content strategies for email, social media posts, blogs, white papers, website landing pages and other media
• Manage OIA digital channels including website and membership portal to ensure maximum member engagement
• Schedule content marketing tactics, produce high quality content that supports OIA's strategic membership growth plan and overall value proposition
• Develop strong CTA marketing copy and edit for a wide range of tactics and channels including B2C and B2B marketing collateral and assets
• Manage and liaise with vendors handling creative and marketing services, including social media, email, photography, videography, and graphic design
• Support the marketing team and brand in the execution of the OIA product, brand and strategic campaigns through evergreen content marketing tactics and strategic initiatives
• Track and measure OIA marketing KPIs and prepare for org-wide reporting 

Marketing Operations

• Develop process and plan for implementing and sharing content marketing editorial calendar for cross-team internal and external collaborators
• Manage and triage marketing request forms, SLAs and distribute tasks as needed to web, social and design leads to drive timely completion of projects
• Evaluate and optimize content marketing operations, tools and platforms for better marketing and team outcomes

Other

• Develop and implement tools and platforms for OIA partners to host and collaborate on virtual events
• Organize event calendar, including timelines for event execution and all marketing-related deliverables (digital and print collateral, promotional schedule, etc)
• Draft SEO-driven blogs to drive website traffic and generate leads

Requirements

Qualifications

• Strong organization, time-management, and interpersonal skills
• Excellent written and verbal communication, with attention to detail
• Proficient in proofreading, grammar, and accuracy
• Data-driven with solid analytics skills and strategic thinking
• Capable of managing multiple projects and deadlines under pressure
• Creative, proactive, and goal-oriented
• Team-oriented with proven initiative and problem-solving abilities
• Committed to professionalism and ownership of responsibilities
• Ability to balance critical, creative, and strategic thinking

Required Experience and Education

• Experience developing and implementing content strategies based on specific goals and objectives
• Experience in producing content for the web specifically, as well as channel-specific knowledge (social media, web, blog, etc)
• Experience with Salesforce, WordPress, or other CRM and platform management tools
• Bachelor’s degree in relevant field or equivalent experience
• Two years’ experience in Marketing, Communication, and/or Member
  

Communications programs

• Familiarity with native marketing analytics software and Google Analytics
• Experience with content management systems, including WordPress
• Proficiency with Asana, Microsoft 365, Adobe Creative Cloud, or other like design software a plus
• Experience managing creative vendor and agency relationships
• Preferred Education and Experience
• Previous outdoor industry or related industry experience
• Previous experience working in a membership organization environment